Podcast
The Selling Edge
If you're looking for practical, immediately usable plays to win complex B2B deals, this podcast is for you. Hosted by Trish Craig and Dan Prudhomme on a rotating basis.
Join us as we interview top sales leaders and high-performing sellers to uncover the strategies, stories, and tactics that help teams pitch smarter, look sharper in front of clients, and close bigger deals faster.
Recent Episodes
The Selling Edge · July 9, 2026
Episode 10: The Daily Habits of a Top New Business Seller
Trish Craig sits down with Mitchell Demytrk of Spanish Broadcasting System to explore the daily routines and prospecting habits that make him one of the company's top new business sellers.
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The Selling Edge · June 12, 2026
Episode 9: The Hardest Part of Sales Is the First Meeting
The Selling Edge talks with Randy Cable on why the hardest part of sales is landing the first meeting, and how top sellers solve business problems.
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The Selling Edge · May 13, 2026
Episode 8: Consistency Over Tactics
Explore the sales leadership podcast for insights on consistency and strategy in today's selling landscape.
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The Selling Edge · March 11, 2026
Episode 7: More Selling, Less Clicking
Dan Prudhomme talks with Denver7 Account Executive Leah Drost about protecting time for revenue-generating work using time blocking and the 1-3-5 method.
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The Selling Edge · February 11, 2026
Episode 6: It's the Partnerships, Not the Paperwork
Julie Monafo of Summit Media Richmond on why strong relationships, not processes or paperwork, are still the true driver of long-term sales success.
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The Selling Edge · January 14, 2026
Episode 5: Clarity is the New Credibility
Kinney O'Connor of Sinclair unpacks why clarity, not complexity, is what truly builds credibility with today's buyers.
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The Selling Edge · December 10, 2025
Episode 4: The Sellers Who Use AI Are the Ones Who Win
Theresa “TK” Timm of Midwest Family shares how her teams use AI to open more doors, craft smarter outreach, and produce streaming video concepts in under 30 minutes.
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The Selling Edge · November 12, 2025
Episode 3: The Discipline of New Business
Veteran seller Allen Willis shares cold-call-to-AI prospecting tactics to keep your pipeline full with discipline, curiosity, and time-blocked new business.
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The Selling Edge · October 8, 2025
Episode 2: Do What You Do Best, and Leave the Rest
FOX 13's Mike McEvilly shares how AI-powered tools like TopLine help sales pros spend less time on pitch decks and more time selling.
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The Selling Edge · September 10, 2025
Episode 1: The Future of Sales Productivity: Spend Time Selling, Not Clicking
Gene Vidler and Trey Schmaltz of Cumulus Media reveal how AI cuts research time, warms up cold calls, and helps sellers spend less time clicking and more time closing.
Listen to the episode →Meet Your Hosts
Trish Craig
Director of Partner Success, Sales Intelligence at Futuri
“The Data Whisperer”
With 20+ years in research, sales, and training, Trish has mastered the art of turning numbers into stories sellers can use. She spots the signal in the noise and delivers plays that win.
Dan Prudhomme
Director of Partner Success, Sales Intelligence at Futuri
“The Growth Hacker”
For two decades, Dan has helped businesses, both big and small, turn audience signals into real revenue. He fixes misaligned strategies and helps teams work smarter, not harder.
FAQ
- How often are new episodes released?
- Monthly. Each episode centers on one sharp theme with one standout guest.
- What's the runtime?
- About 25 minutes, built for busy sellers and leaders.
- What makes this different?
- It's interview-first with a practical bent. Every episode connects proven plays to how teams operationalize them with Sales Intelligence, so you can act immediately.
- Who should be a guest?
- Operators and leaders with repeatable wins in complex B2B sales. Nominate a guest at josheberhart@futurimedia.com.