Every deal needs a committee
Marketing, brand, and activation all weigh in before anyone signs.
TopLine gives every rep a scouting report on every sponsor, with research, ranking, and outreach already done. Get the meeting. Win the sponsor. Renew the deal.
The reality
Sponsorship is the most complex sale in advertising.
Your assets are scattered
At-venue, digital, broadcast, and ticketing live in different systems no one can see at once.
Your tools don't talk
Navigate, Nielsen, GWI, SponsorUnited, LinkedIn, six logins, no single view.
Outreach gets ignored
Without a research-backed why-now, your email is one more pitch in the pile.
70%+
of seller time on prospects who won't buy this quarter
18 hrs
per rep, per week lost to lists, decks, and follow-ups
$450K
per month in unrealized capacity on a 10-rep team
There's a better way
There's a better way to run the play.
Inside TopLine
Let the platform do the prep. Your team does the winning.
Your sellers didn't get into this to wrangle data. Let the platform do the prep so your team can do what they do best: get in the room, build the relationship, and close.
The intelligence layer
Your sellers aren't missing effort. They're missing intelligence.
The revenue is already there, trapped in data you already own. TopLine is the intelligence layer that merges your first-party data with our proprietary signals into one clear view, then points your team to exactly where to look.
It's not another platform to manage. It turns data into direction, giving sellers the context and confidence to walk into every conversation informed, prepared, and credible.
How it works
Finding the right sponsors is a scouting report, custom-drafted for you.
Whether you're hunting for new sponsors or closing the ones in front of you, TopLine drafts the scouting report for you.
01
Get the meeting
Scout the market, rank the sponsors worth your time, and open the door with outreach drafted for each buyer.
02
Win the sponsor
Walk in with the scouting report, priorities, signals, and the talk track for every decision-maker on the committee.
03
Score the deal
Build the proposal from real inventory, priced to your rate card, and renew with the recap already in hand.
Same Monday
Completely different outcomes.
One spent the morning hunting prospects. The other spent it closing.
Without TopLine
- 8:00Builds prospect list from scratch.
- 9:00Generic cold emails go out.
- 1:00Waits days for a custom proposal.
- 4:00Sponsor asks for ROI. Scrambling.
With TopLine
- 8:0012 scored sponsors ready. Calling in 10 min.
- 9:00Personalized outreach drafted, 3 replies in.
- 1:00Proposal framework built from meeting notes.
- 4:00Data-driven proposal and buyer prep, done.
The difference? One rep had the scouting report.
What's in the scouting report
Every rep walks in knowing more than the buyer.
Fit scoring
Sponsors ranked by likelihood to buy your property.
Who to call
Buying signals
Budget shifts, leadership changes, category moves.
When to call
Buyer intel
Priorities, talk tracks, and the full committee mapped.
What to say
Outreach drafts
Personalized first touches written for every buyer.
How to open
The data layer
All your sponsor data, finally in one place.
TopLine pulls signals from across the market and your own systems into a single intelligence layer, so every scouting report is built on the full picture, not scattered tabs.
For ownership groups
One platform across every property you own.
Deploy once. Every team in the portfolio runs the same scouting motion, and new acquisitions plug in with the playbook already built.
Get the meeting. Win the sponsor. Score the long-term deal.
The season ends. The sale never does.