The CRM problem

Your CRM is eating your revenue.

Sales reps spend 94% of their day wrestling with data entry instead of closing deals. TopLine Enterprise captures every call, writes every follow-up, and keeps the pipeline current. It's time to stop the leak.

Of the day · Selling

Of the day · Your CRM

Replace your CRM

Make TopLine the team's home.

When the CRM you have is the thing your sales reps avoid, TopLine becomes the home they actually want to use. There's no data-entry rebellion because it updates account activity with their voice. Just record and send. Never type another entry again.

A pipeline reps actually keep current

Accounts, contacts, deals built for sellersSame shape your team already thinks in. Briefing card on every account. See who actually decides. Every contact at the account, who's championing you, and who's blocking. Notes that show up in the right place automatically.
Forecast you'd put your name onThe deals you'll close. The deals you might close. The deals at risk. Per-stage conversion rates. Deal-slipping alerts before they hit your dashboard. The math your CFO can defend.
Your qualification framework, your wayMEDDIC out of the box. BANT, SPICED, or your own custom slot set in three clicks. Stamped on every deal so reports finally mean something.

Capture that doesn't require typing

Voice-first, everywhere the rep isPhone, browser, iPad, and Apple Watch. Quick voice note in the car routes itself to the right account. No more after-the-fact data entry.
Live cues during the callTopLine listens, surfaces the next question, flags risk, drafts the follow-up. Reps stop guessing what to ask; managers stop guessing what happened.
Coaching scorecards from every meetingTalk ratio, question rate, longest monologue, fillers per hundred words. Anonymized peer benchmark on the rep's scoreboard; opt-in for the manager view.
Cadence that pays attentionMulti-touch sequences that branch on reply intent, A/B-test subject + body, pause when the buyer is out-of-office, never send to a bouncing address. Personality-aware drafting. Tuned to how the prospect prefers to be sold to, written in the rep's own voice. Reads like the rep wrote it. Hits the way the buyer needs to hear it.

Built for the way you actually run sales

Lead-gen the rep doesn't fakeVerified contacts from the providers you trust, with confidence scores. Drops into the cadence the moment the AE accepts.
Roles + permissions out of the boxOwner, admin, manager, rep. Manager sees their direct reports; reps see their own deals. No multi-week deployment to get the boundaries right.
Security & audit ready on day oneEvery action logged with tamper-evident proof. Audit trail your security team can hand to an auditor. Notification when Futuri support accesses your data. You see who, when, and why.
Works with the AI you already useAsk Claude or ChatGPT to query your pipeline, draft a follow-up, pull a champion kit. Every TopLine capability is callable by your AI assistant. Voice-first never blocked by a missing app.

Augment your CRM

Keep what you have, add TopLine on top.

When you've spent years training your team on HubSpot or Salesforce, TopLine works alongside it. Your reps pick the environment they prefer. TopLine writes to both sides so the pipeline stays the same whichever they choose.

Works with the CRM you already pay for

SalesforceHubSpotMS DynamicsPipedriveCloseZohoAttioOutreach

Two ways your reps can work

For reps who want TopLine as homeClean UI. Briefings ready. Accounts ranked. Reps work entirely in TopLine. The CRM you already pay for stays current automatically because every contact, activity, draft, and deal writes back as the rep takes the action.

For reps who never want to leave their CRMReps stay in Salesforce or HubSpot. They don't log into TopLine at all. TopLine runs alongside in the background, reading their CRM activity, drafting their follow-ups, scoring their pipeline, and writing the results back into the CRM fields they already use. Their screen never changes.

Connect in minutes, not a quarterSign in to the CRM you already use. TopLine pulls your accounts, contacts, and open deals on the first sync. Reps are productive the same day.
Don't see yours? We'll add itEvery integration shares one shape. We can add a new one in days, not months.

Reps capture once, both sides stay current

Every meeting summary lands on the right recordTranscript, action items, qualification slots, coaching scorecard, all attached to the matching account or deal in your CRM. Your Salesforce reports keep working. Your forecast roll-up doesn't break.
Updates flow both waysWhen your CRM admin updates a deal in Salesforce, TopLine's briefing for that account refreshes within minutes. No stale data. No manual re-sync.
Qualification stamped where reports already read itWhen a rep accepts a suggested MEDDIC update, it writes to the dedicated field on your CRM's opportunity record, not a free-form note your dashboards ignore.

Never overwrites what you didn't sign off on

Reps approve every changeAI-suggested updates wait in a queue. The AE clicks accept, edits, or rejects with a reason. Nothing auto-pushes to your CRM in Phase 0. Your data quality is yours to defend.
Protected fields stay protectedSystem ownership, record IDs, audit metadata: TopLine cannot touch them. Built-in, not a convention you have to police.
Custom fields you opt inYour admin picks which fields TopLine is allowed to write to. Everything else is read-only on the TopLine side.
Keeps working when your CRM doesn'tIf Salesforce has an outage, the rep's meeting still records, still summarizes, still drafts the follow-up. TopLine re-syncs the moment it's back. Reps never lose work waiting for someone else's service.

Decide

Which path is right for your team

No wrong answer. Many teams start with Augment and grow into Replace once their reps are living in TopLine. The data carries forward either way, so the choice today doesn't lock you in.

If you'd say…	01 · Replace	02 · Augment
"Our reps actively avoid the CRM. Data quality is a constant fight."	Best path: fix the root cause	Masks the problem
"We've spent years training the team on HubSpot / Salesforce. Reps know it."	Disruptive to switch in Phase 1	Best path
"We're standing up a new sales team or spinning out a new BU."	Best path	Extra cost, extra moving parts
"Finance and RevOps depend on our CRM staying the source of truth."	Breaks downstream reports	Best path
"We want MEDDIC (or BANT or SPICED) stamped on every deal."	Built in with your custom rubric	Writes to your CRM's fields
"Reps need to capture from the car, the airport, mid-meeting."	Day-one default	Day-one default
"Managers want a scorecard from every call without watching every call."	Built in	Built in · summary syncs to your CRM
"We'll probably switch paths in a year or two."	Start here when conviction is high	Start here, migrate later. Data follows.

Your rep

Keeps selling

phone · browser · iPad · Watch

TopLine Enterprise

Captures · drafts · coaches

live cues · auto follow-up · pipeline current

Your CRM

Stays current automatically

TopLine (Replace) · or the one you already pay for (Augment)

Stop fighting the tool. See what's really happening. A Forecast you'd put your name on.

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